Here’s a selection of stuff I’ve been reading this week: The SEO’s dilemma: Link-building versus content marketing: The article itself was from a couple of weeks ago but I’m just getting to it now. What I liked about this article is that it highlighted a disparity I barely knew existed. But as soon as I […]
Tag Archives: internet
What the Squidoo?
Squidoo is a content publishing site founded by Seth Godin. Users build “lenses” that share their view on a certain topic. I’ve been a Squidoo proponent and user: I’ve built lenses for my own business and for clients; I’ve often advised that lenses can be part of an internet marketing plan. But the truth is: […]
Bring peer-to-peer lending to Canada!
Peer-to-peer (P2P) lending is not currently not allowed in Canada but I think it should be. In this blog, I want to talk about what P2P lending is, why it’s not allowed in Canada, and lay out a case for why it should be allowed in Canada. WHAT IS P2P LENDING Let’s start with the […]
Just read: ‘The New About Us Page Is a Social Beast’ at DuctTapeMarketing
The ubiquitous About Us page is frequently an afterthought, often filling in the missing pieces that aren’t necessary in a website’s other (more frequently visited) pages. Duct Tape Marketing’s John Jantsch describes a new take on the About Us page and how to turn it from an afterthought into a valuable tool for your business’ […]
Favorite video: Customer trends – the 21st century customer
In this second of 5 videos, Janice Roberts talks about how the modern customer interacts with technology… and how businesses need to understand this trend to succeed. Watch it on Academic Earth