Aaron Hoos’ weekly reading list: ‘Content marketing, WordPress security, and content tools’ edition

Here’s a selection of stuff I’ve been reading this week: The SEO’s dilemma: Link-building versus content marketing: The article itself was from a couple of weeks ago but I’m just getting to it now. What I liked about this article is that it highlighted a disparity I barely knew existed. But as soon as I […]

What the Squidoo?

Squidoo is a content publishing site founded by Seth Godin. Users build “lenses” that share their view on a certain topic. I’ve been a Squidoo proponent and user: I’ve built lenses for my own business and for clients; I’ve often advised that lenses can be part of an internet marketing plan. But the truth is: […]

Just read: ‘The New About Us Page Is a Social Beast’ at DuctTapeMarketing

The ubiquitous About Us page is frequently an afterthought, often filling in the missing pieces that aren’t necessary in a website’s other (more frequently visited) pages. Duct Tape Marketing’s John Jantsch describes a new take on the About Us page and how to turn it from an afterthought into a valuable tool for your business’ […]