Accountants: Is your blog putting your website visitors to sleep?

Accountants play a vital role for businesses and individuals who need to make sense of their financial situation. If you’re an accountant, people need your financial guidance and insight. And you need to use online marketing to position yourself as a skilled and competent professional. Unfortunately, when it comes to online marketing, you have a […]

Aaron Hoos’ weekly reading list: ‘Content marketing, WordPress security, and content tools’ edition

Here’s a selection of stuff I’ve been reading this week: The SEO’s dilemma: Link-building versus content marketing: The article itself was from a couple of weeks ago but I’m just getting to it now. What I liked about this article is that it highlighted a disparity I barely knew existed. But as soon as I […]

Welcome to the dark side: 13 annoying things no one tells you about making money online

Starting and running an online business is often presented as a rose garden of instant wealth and self-actualization. It’s not. The “make money online” niche is a MASSIVE niche that rakes in a ton of money by selling the promise… but many people who spend money on these products continue to struggle. I can’t tell […]

Aaron Hoos’ weekly reading list: ‘Local search, press releases, and the future of content’ edition

Here are some of the things I’ve been reading this week: Local search ranking factors: There’s a big push back to the local market and I’ve been watching it increase in importance over the past couple of years. Well, the good folks at Moz have surveyed and analyzed the factors that influence local search ranking. […]

The cost required to surpass the competition

I’ve said before that I’m a fan of NASCAR and I’ve observed an interesting aspect of racing that provides some insight into running your business. Throughout the race, the cars string out in a line and the faster and more competitive cars end up at the front while the slower, less competitive cars end up […]