innovation – Aaron Hoos

Reaching toward the horizon: How business acquisition is a lot like Mars exploration

It’s funny when you read different things but they all seem to be connected in some way. That’s happening to me right now and this blog post is my attempt to put some of those ideas in order. I’m reading a book called Strategic Risk Taking (by Aswath Damodaran), which is a book about risk […]

11 ways to build credibility for your business

Prospects are more likely going to turn into customers when they feel that they will be buying from a company that is credible. The more credible you are — the more trust and authority that prospects ascribe to you — the more likely you are going to win their hard-earned dollars when they are ready […]

Small business strategy question: Where are your business blindspots?

Small business owners can sometimes get too close to their business — so close, in fact, that they struggle to do anything other than focus on the day-to-day operations and fail to work on the big picture strategy. (And many small business owners don’t know how to work on strategy because they are moonlighting or […]

Small business strategy question: What is it about your business or industry that keeps you awake at night?

In a previous blog post, I listed 100 small business strategy questions that an entrepreneur can answer to help them grow their business successfully. Question #100 was: “What is it about your business or industry that keeps you awake at night?” Before I talk about the answers you might have, I want to first say […]