Reaching toward the horizon: How business acquisition is a lot like Mars exploration

It’s funny when you read different things but they all seem to be connected in some way. That’s happening to me right now and this blog post is my attempt to put some of those ideas in order. I’m reading a book called Strategic Risk Taking (by Aswath Damodaran), which is a book about risk […]

Aaron Hoos’ weekly reading list: ‘Start-up ideas and names’ edition

Mixed bag of topics this week! I hope you enjoy it. 5 start-up naming rules. Recently I was pitching a project to a couple of potential collaborators. My naming conventions are usually: “Call it what it is and maybe mix in a benefit” (that’s why my brands tend to have names like Real Estate Investing […]

If you match your competitors’ prices… STOP

“Price match guarantee“. I see that advertised frequently by stores proudly proclaiming that they will “gladly match all regular competitor prices”. The thinking is: Mr. or Ms. Consumer will see the flyer for one store but bring that flyer to your store to get the same deal. Or on larger ticket items, Mr. or Ms. […]

11 ways to build credibility for your business

Prospects are more likely going to turn into customers when they feel that they will be buying from a company that is credible. The more credible you are — the more trust and authority that prospects ascribe to you — the more likely you are going to win their hard-earned dollars when they are ready […]

Small business strategy question: Where are your business blindspots?

Small business owners can sometimes get too close to their business — so close, in fact, that they struggle to do anything other than focus on the day-to-day operations and fail to work on the big picture strategy. (And many small business owners don’t know how to work on strategy because they are moonlighting or […]