Aaron Hoos’ weekly reading list: ‘Referrals, ineffective advertising, and encouragement’ edition

Here are some things I read this week — applicable to all the audiences I write for (entrepreneurs, financial professionals, and real estate professionals)… 5 proven ways to drive more word of mouth referrals. It’s well known that word of mouth referrals are among the best and most profitable type of “marketing” there is. But […]

34 ways to get more referrals: The ultimate referral guide for financial and real estate professionals

Running your financial or real estate practice takes time and effort and money — and a good portion of that investment is spent on putting potential clients into your sales funnel and trying to turn them into paying clients. Getting referrals makes for more profit because you spend less time, effort, and money to find […]

100 small business strategy questions

Many small businesses are fueled by passion. They start because an entrepreneur has an idea (or is sick of working for a boss), they grow because their ideas solve a problem and somehow that solution is communicated to the marketplace. Unfortunately, many small businesses fail… even ones that are seemingly successful and make profitable sales. […]

The evangelist equation: How to get your customers to fill your sales funnel for you

My hammock gave out in the spring of 2010. Squirrels had ravaged it while preparing nests for the previous winter. I’ve been meaning to replace that hammock but last summer was busy and wet (not conducive to “hammocking”). So yesterday I went outside and realized that the weather was perfect but I remained hammockless. I […]

Just read: ‘Create Brand Superfans’ at Harvard Business Review

The goal of your business is not to make a sale. Rather, the goal of your business is to earn profit from sales. If the goal of your business was to make a sale, then you risk turning your business into a hamster wheel — where you sell one thing to one buyer and then […]