Aaron’s Answers: Should I buy an existing business, buy a franchise, or start my own business?

There are a lot of choices to make when starting up a new venture. One of the things that entrepreneurs have to decide is whether or not they should buy an existing business, buy a franchise, or start their own business. Each one offers advantages and disadvantages that must be weighed. BUYING AN EXISTING BUSINESS […]

Marketing is an investment. What’s your marketing’s ROI?

Marketing is an investment of time, effort, and money. Entrepreneurs invest these valuable assets in the hopes of getting a return (i.e. a response by prospects that leads to more business). All of your business’ marketing is an investment, which means you need to decide whether or not a marketing effort is worth it based […]

The four questions every entrepreneur should ask before embarking on a new joint venture

I love joint ventures. They are a great way to combine the strengths and resources of two or more entrepreneurs to create a business or project that is meaningful and profitable and satisfying. (Want to read more about joint ventures? Check out what I look for in a joint venture and be sure to check […]

How to be an Olympic-level entrepreneur

Later this week, the 2012 Summer Olympics will begin with an opening ceremony. Then, we’ll watch as athletes from around the world compete over two weeks in competitions like wrestling and track and BMX cycling and badminton. (As a Canadian, I’m pleased to see hockey in there, although I’m not sure why it’s included as […]

The 3 most important skills every entrepreneur MUST master

I periodically assess where I am in my business and how I want to push myself and my business further. (It’s not a formal assessment but rather just a review of what is going well, what isn’t going well and where I need to spend more time.) The same three results keep coming back and, […]