One of my clients is a large corporation that contracts a lot of consultants. I had a recent conversation with an employee there who was wondering about life of a consultant. We were “comparing notes” about the difference between being a consultant and an employee. They said that even though there were drawbacks to employment […]
Tag Archives: entrepreneur
A rant about business plans: When was the last time you looked at yours?
When was the last time you looked at your business plan? Last week? Last year? Last decade? The day before you officially opened for business? In my experience, surprisingly few people write a business plan (I made exactly that mistake!); and those that do, write it and then let it grow dusty on the shelf, […]
Marketing is an investment. What’s your marketing’s ROI?
Marketing is an investment of time, effort, and money. Entrepreneurs invest these valuable assets in the hopes of getting a return (i.e. a response by prospects that leads to more business). All of your business’ marketing is an investment, which means you need to decide whether or not a marketing effort is worth it based […]
The four questions every entrepreneur should ask before embarking on a new joint venture
I love joint ventures. They are a great way to combine the strengths and resources of two or more entrepreneurs to create a business or project that is meaningful and profitable and satisfying. (Want to read more about joint ventures? Check out what I look for in a joint venture and be sure to check […]
How to be an Olympic-level entrepreneur
Later this week, the 2012 Summer Olympics will begin with an opening ceremony. Then, we’ll watch as athletes from around the world compete over two weeks in competitions like wrestling and track and BMX cycling and badminton. (As a Canadian, I’m pleased to see hockey in there, although I’m not sure why it’s included as […]