Your Avatar. It’s the one person who represents your perfect customer—a single “stand-in” who is the generalized amalgamation of the qualities and characteristics that make up your best customers. Among business owners, “Avatar” is a popular buzzword right now. Back in the day, before this word came into vogue, we were calling it the “target […]
Tag Archives: entrepreneur
Here’s What I’d Do If I Started Freelancing Today
One of my very favorite things to do is help people become freelance writers. Since I was a kid, I wanted to be a writer. It was the only thing I ever wanted to do! (And when I started full-time freelancing in 1999 and then failed a couple years later, it just about killed me!) […]
Next Level(s): Achieved
It’s been an interesting few months. I’ve felt for a little while like I was stuck in my business. Not in a terrible way; not that my business was doing poorly; rather, I was doing well and wanted to grow more… yet, I felt I was hitting my head on a ceiling of what I […]
5 Business Growing Tips You Can Do in the Next 5 Minutes
Running a business takes a lot of work and it can feel like you are juggling a million things all at once. With so much to do, how can you grow your business? Here are 5 business-growing tips you can do in the next 5 minutes to see almost immediate results. 1. Identify the bottom […]
Most People Start Businesses This “Backwards” Way (Here’s What To Do Instead)
When it comes to starting a business, there’s the simple, straightforward way that is more likely to succeed… and then there’s the way that most people do it. When I was a kid, I wanted to start a business. I thought about it constantly! And my thoughts always started in the same place: what should […]