Many Businesses Talk About Their Avatars… But Few Consider THIS Factor

Your Avatar. It’s the one person who represents your perfect customer—a single “stand-in” who is the generalized amalgamation of the qualities and characteristics that make up your best customers. Among business owners, “Avatar” is a popular buzzword right now. Back in the day, before this word came into vogue, we were calling it the “target […]

Most People Start Businesses This “Backwards” Way (Here’s What To Do Instead)

When it comes to starting a business, there’s the simple, straightforward way that is more likely to succeed… and then there’s the way that most people do it. When I was a kid, I wanted to start a business. I thought about it constantly! And my thoughts always started in the same place: what should […]