Case study: Revamping a sales funnel incrementally

When your business is struggling with making profitable sales, sometimes what you need to do is revamp the sales funnel — basically take everything apart and rebuild your business from the sales funnel, up. The benefit of doing this is that (if you plan correctly) you can do it fairly quickly, without a lot of […]

The liberation of limitations

I recently came across an article in Copyblogger that really resonated with me. (If you’re a regular reader of Copyblogger, you’ll probably say: “Don’t all their posts do that?). This particular post was about how email design limitations may see problematic at first but are actually liberating. In the post, the writer talks about learning […]

Case study: Increasing profitability with passive income

Businesses survive (and thrive!) by continually generating income. But as a business owner, it’s easy to get caught up in a vicious cycle of performing a service, getting paid for it, performing another service, getting paid for it, etc. That turns into a treadmill because you become dependent on that income and if you are […]

Aaron Hoos’ weekly reading list: ‘List building, content marketing, and objection handling’ edition

Here’s what I’m reading this week: 41 tips that put over 10,000 people on my email subscription list. If you’re looking to build a list of email subscribers (and you should be trying to do that!!!) then this is a good, comprehensive blog post of tips that you need. I heartily agree with almost all […]

9 surprising lessons from running email marketing campaigns

I’ve run several email marketing campaigns for my own brands and for my clients. I’ve run them for entrepreneurs, consumers, equity investors, and real estate investors. I’ve run free and paid campaigns, educational/positioning campaigns and affiliate/ad-funded campaigns. I’ve run regular broadcast and autoresponder campaigns. From those campaigns I’ve learned several lessons — like the importance […]