Is the ‘CSI effect’ hindering your success?

If you are a financial advisor or real estate professional, a condition very similar to “the CSI effect” could be hindering your success. WHAT IS THE CSI EFFECT? The CSI effect is a problem faced by the justice system when juries place too much faith in fingerprints and DNA evidence. It’s called “the CSI effect” […]

10 ebooks a real estate investor should write

Real estate investors have a unique challenge in that they need to communicate to several different audiences at the same time – bird dogs, sellers, investors, lending institutions, contractors, buyers, and more. Each of these audiences has their own unique needs and motivators. Here are some ebooks to sell or give away to some of […]

10 ebooks a real estate agent should write

As a real estate agent, your job is to list homes for sellers and show homes for potential buyers. It’s a highly competitive marketplace so you use whatever tools you can to help set yourself apart. Here are ten ebooks to help you do that. Why you should buy a home in XYZ neighborhood. How […]

10 ebooks a property manager should write

Property managers are busy people and one of the challenges of their job is to handle all of the calls and requests they get about their properties throughout the day. Here are 10 ebooks that can help them run a more successful business. (Some of these ebooks might be good to sell to enhance passive […]

10 ebooks a mortgage broker should write

On average, people move once every seven years. For a few weeks prior to their move, they think about a mortgage. And the rest of the time? It doesn’t cross their minds. But mortgages can be complex to understand and the challenge to understanding them is compounded by the infrequency that they are thought about. […]