Price and service: The two worst things to compete on

As a seller of things, I’ve tried to compete on price or service in the past. (“We’ve got the lowest prices” or “We’ve got the best customer service”). As a buyer, I’ve had other companies try to sell me on price or service. It doesn’t work. STOP TRYING TO COMPETE ON PRICE AND SERVICE Competing […]

Aaron Hoos’ weekly reading list: ‘Branding, e-newsletter value, and video marketing’ edition

Here are some of the things I’m reading this week… Does the value of e-newsletters diminish over time?. Larry Keltto writes a very interesting blog post about e-newsletters, and then he performs an experiment on his own list to determine the answer. I love that he brings in some real metrics to support his conclusion […]

Financial advisor article published at Agent eNews: Develop an expert status that attracts your target market

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the Agent eNews. The article explains the importance of an expert status in differentiating advisors from their many competitors. Check out the article at the link below: […]