As a seller of things, I’ve tried to compete on price or service in the past. (“We’ve got the lowest prices” or “We’ve got the best customer service”). As a buyer, I’ve had other companies try to sell me on price or service. It doesn’t work. STOP TRYING TO COMPETE ON PRICE AND SERVICE Competing […]
Tag Archives: differentiation
How to eliminate marketplace saturation
I was asked a really good question on a forum and I wanted to share that question here. Given the subject matter of the forum, I wasn’t able to get into all the specifics but I have a little more space on my blog to talk about it. So here’s the deal: Saturation is a […]
11 ways to build credibility for your business
Prospects are more likely going to turn into customers when they feel that they will be buying from a company that is credible. The more credible you are — the more trust and authority that prospects ascribe to you — the more likely you are going to win their hard-earned dollars when they are ready […]
Simple but brilliant real estate marketing strategy
Real estate professionals are always looking for an edge to help them sell more houses. There are a lot of houses to sell (and many more coming on the market) and a lot of real estate professionals vying for those sales. What can a real estate pro do to help them gain just a little […]
How to be the “celebrity chef” of your niche
I am secretly addicted to the Food Network. (Okay, not so secretly anymore). I love cooking competitions and restaurant makeover shows. My PVR is set up to automatically record shows like “Opening Soon”, “Kitchen Nightmares”, and “Restaurant Impossible”. Many of these shows have one thing in common: A celebrity chef who seems to be equal […]