The number of businesses that fail within the first year or two is high. Massively high. There are many reasons for failure but one of the reasons is that the bills are consistent but the income isn’t. The income rises and falls as the business owner learns how to market, sell, and deliver their offering. […]
Tag Archives: customers
The top action to take right now to get more customers immediately
Do you want more customers? Every business does. Here’s the very best thing you can do right now to start getting more customers immediately: Narrow your target market. That’s it. It seems simplistic and even counter-intuitive. After all, why would you narrow your available customer-base if you want to get more customers? Here’s the answer: […]
Who are your ideal customers?
Your ideal customers are the ones who will suffer if they don’t buy what you are selling. Your ideal customers are the ones who will lose money because they haven’t invested in your solution. Your ideal customers are the ones whose lives will be worse because they haven’t met with you or agreed that your […]
100 small business strategy questions
Many small businesses are fueled by passion. They start because an entrepreneur has an idea (or is sick of working for a boss), they grow because their ideas solve a problem and somehow that solution is communicated to the marketplace. Unfortunately, many small businesses fail… even ones that are seemingly successful and make profitable sales. […]
6 quick sales funnel tips to make more money today
Running a business means managing a sales funnel. Sometimes you need to roll up your sleeves and do some serious work in your sales funnel to fix things that are broken or to optimize it for more profit. But other times, you just need to make minor tweaks to get a quick “pop” in you […]