Weekly Sales Funnel Challenge: Draw your sales funnel (again)

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

How to know what your customers want (when your customers don’t know what they want)

In one of my very first jobs, I worked at a gas station. Once I made a mistake at something, and although I can’t remember the mistake itself, I remember my boss asking me: “If you didn’t know how to do it, why didn’t you ask?” It was the most ridiculous question I’d ever heard […]

How an insurance broker can piss off its customers in 4 short paragraphs

It’s that time of year again… when the broker that handles my house insurance pisses me off by sending me a letter reminding me of what bad customer service is. The letter reads: Dear Aaron: Re: Policy xxxxxxxxxxxx I am pleased to offer renewal of your policy which presently expires on April 15, 2011. The […]

Unstick your sales funnel: Get stalled sales funnel contacts moving again

Some people move through your sales funnel quickly. Others move through slowly. That’s okay, as long as they’re moving. Unfortunately, some contacts just get stuck. They don’t go anywhere: They never actually buy from you, they may even continue to use your resources, and they ultimately distract you from buyers. Here are tips to unstick […]

99 ways to optimize your sales funnel and grow your business

Grow a profitable business by focusing on the right things… and one of the most important things you can focus on is a well-defined, smooth-flowing sales funnel that takes in audience members and converts more and more of them into customers. Select one of these 99 ideas, work at it, reap the results, and come […]