Why it’s sometimes good to lose a sale

Your conversion rate is the percentage of prospects that actually buy from you. So if you have 100 prospects and 10 of them buy from you, your conversion rate is 10%. Easy. But here’s what you do need to know (yet many entrepreneurs don’t know)… Part of your job as a business owner is to […]

Weekly Sales Funnel Challenge: Wrap-up

This week, I challenged you to give some thought to follow-up sales to your Customers and Evangelists. They are often overlooked in sales funnels as a source of revenue, but they are far easier to sell to and that makes them more profitable. So did you find something to sell to them? I always try […]

Weekly Sales Funnel Challenge: Selling to your Customers and Evangelists

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

6 reasons why you WANT to have competitors in your marketplace

When I was in high school, my friend’s family owned the very first computer store in town. I was always sort of impressed that they had a lock on that market. I imagined a business without competition to be the highest level of business achievement – a sort of entrepreneurial nirvana. Then, to my surprise, […]

Just what is a lead? How to know if you can make money from this sales funnel contact

As contacts move through your sales funnel, you nurture a relationship with them. The engagement that comes from that relationship elicits more and more information to help you know whether or not this contact is likely to buy from you. As the relationship builds, the contact moves out of the Audience stage, where they were […]