6 Types Of Benefits For Your Copywriting

One of the fundamentals of copywriting and sales is: “features tell; benefits sell.” (I’m pretty sure they cover this on the first day of all sales trainings everywhere!) And, while that statement is true, it simplifies the complexity of using benefits in your marketing. Newbies are forced to ask: “What exactly is a benefit? How […]

Here’s how to get consistent cash flow in your business

The number of businesses that fail within the first year or two is high. Massively high. There are many reasons for failure but one of the reasons is that the bills are consistent but the income isn’t. The income rises and falls as the business owner learns how to market, sell, and deliver their offering. […]

Customer service and customer relationships are similar but different. Here’s why customer relationships are better…

A lot of my blog posts are just my thoughts about business; my reflections about what business could and should (and shouldn’t) be. And lately I’ve been thinking about the difference between customer service and customer relationship. I suspect that too many businesses think they are interchangeable. But I don’t think they are. Customer service: […]

Small business strategy question: What causes you to lose a sale?

This blog post is part of a series on 100 small business strategy questions that an entrepreneur can ask themselves to help them grow their business profitably. Click the link above for the master list of 100 questions and find the growing series of blog posts discussing each question. WHY IS A SALES LOST? When […]

Small business strategy question: How do you define a customer?

In a previous blog post I listed 100 small business strategy questions that entrepreneurs need to ask and answer to grow their businesses. Then I’ve been occasionally examining each question and providing tips and advice on how to answer that question and then apply the answer to your business. The small business strategy question I’m […]