(Okay, ignore that silly picture of me. I’m apparently reflecting the same WOWed face of a statue of a famous Greek philosopher.) Instead, let’s talk about WOWing customers… Do you serve your customers? Do you WOW them? You might THINK you do but you probably don’t. Nope. Even YOU. Customer Service: The Misunderstood Deliverable Customer […]
Tag Archives: customer service
Price and service: The two worst things to compete on
As a seller of things, I’ve tried to compete on price or service in the past. (“We’ve got the lowest prices” or “We’ve got the best customer service”). As a buyer, I’ve had other companies try to sell me on price or service. It doesn’t work. STOP TRYING TO COMPETE ON PRICE AND SERVICE Competing […]
Customer service and customer relationships are similar but different. Here’s why customer relationships are better…
A lot of my blog posts are just my thoughts about business; my reflections about what business could and should (and shouldn’t) be. And lately I’ve been thinking about the difference between customer service and customer relationship. I suspect that too many businesses think they are interchangeable. But I don’t think they are. Customer service: […]
How one magazine lost thousands of dollars in repeat sales
A couple of months ago I advertised my services in a magazine. Unfortunately, I didn’t have a great experience working with the sales department and it’s enough to make me think twice about working with them again. What’s surprising, though, is how small and easily fixable their problems are. So I won’t name them here […]
Waiting is expensive
There are two home improvement big box stores near my house — Home Depot, which you’ve heard of, and Rona, which is basically very similar. (I’ve written about them before in which I talked about the important differences between two seemingly equal companies and how those differences lead to competitive advantages). I was at the […]