People want tactics but what they really need are strategies

I’ve made two observations lately and noticed a common thread between these two experiences and other similar observations from my own life and with my clients: Observation #1: Recently I was at a conference and the speaker was talking about the importance of building a list. The speaker highlighted some of the high level strategies […]

The ShamWow business model

There was an article in BusinessInsider recently about the ShamWow guy (Vince Offer) and his “comeback”. The article describes his rise to fame as the guy who pushes the ShamWow product, the Slap Chop, and the Schticky, and then his subsequent fall because of a run-in with an alleged hooker. If you can look past […]

Creating demand for your product (video by Jeffrey Gitomer)

I love this video by sales expert Jeffrey Gitomer. It inspires me to rethink how I market and sell in my business and in my clients’ businesses. In this video, Gitomer references National Cash Register founder John Patterson and talks about what he did to create demand for his product. Check out the short video […]

The idea of something versus the reality: This HUGE problem is like an anchor on your business (but it’s also an opportunity)

I recently posted on Facebook that I wished I liked pesto as much as I like the idea of pesto. Pesto sauce on pasta sounds so good but I’ve never had a pesto I enjoyed; I always leave the table disappointed, regardless of how skilled the chef was who prepared the meal. But I look […]

Small business strategy questions: What does your business do? And, What does your business sell?

Recently, I posted a list of 100 Small Business Strategy questions that every entrepreneur should ask themselves from time to time. The very first two questions of the list are… What does your business do? What does your business sell? Those questions are related yet different, and you need to answer them at the same […]