Social Media Business Hour Podcast: Learn The Secrets Of Profitable Sales Funnels And Copywriting

I was familiar with Nile Nickel’s Social Media Business Hour podcast so I was honored to be invited on as a guest. We covered a lot of ground and the podcast went by so quickly! We talked about how a sales funnel should be defined (most people define it incorrectly), and the importance of an […]

Secrets Of Business Mastery Podcast: The Future Of Copy

It was my sincere privilege to be on this podcast with a great friend, client, and mentor — Mike Agugliaro. Mike has an amazing story: he was a New Jersey electrician who struggled in his early business and nearly shut his business down before he made a big change: he started studying what makes other […]

Use a P.S. in your copywriting: Why you need it, 18 ideas to create your own, and how to rock it

Whether you write copy for a living like I do, or whether you’re a business owner who creates your own copy for your marketing and sales efforts, here’s one way you can bump up the effectiveness of your copy efforts: A P.S. Traditionally, the P.S., or post script, was used after the signature as a […]

Intentional magic: How to conjure more moments of pure awesomeness

I recently started working with a new client — one of the biggest clients I’ve ever worked with; a real “marquee” client that has the potential to change the game in my business. So, when they sent me my first copywriting assignment, I definitely didn’t want to screw it up! Hitting my marks on this […]