I’m posting some videos about copywriting and sales funnels over on my YouTube channel. Go check out this one — The 2 Secret Buyer Motivations That Every Copywriter Needs To Know.
One of the fundamentals of copywriting and sales is: “features tell; benefits sell.” (I’m pretty sure they cover this on the first day of all sales trainings everywhere!) And, while that statement is true, it simplifies the complexity of using benefits in your marketing. Newbies are forced to ask: “What exactly is a benefit? How […]
Hope you’re having a great start to 2018! One of the things I want to do more of this year is provide more video training content for real estate investors. I already provide some training content… on YouTube, and elsewhere, but I love Facebook Live and I wanted to do some there too. So here […]
As a copywriter, I write a lot of bullets in my sales copy. Things like… Discover the 4 mistakes that are holding your business back from doubling in size this year (one of these mistakes can be fixed in under a minute and can bump your income by 15% or more). … that kind of […]
I’ve been a copywriter for a long time. I’ve honed my skills in the gladiatorial arena of freelancing where I earn a comfortable living by delivering persuasive copy and engaging content to my clients. Although there is no official MBA in copywriting, I’ve suggested a curriculum for an imaginary version. And I’ve continually educated myself […]