One of the fundamentals of copywriting and sales is: “features tell; benefits sell.” (I’m pretty sure they cover this on the first day of all sales trainings everywhere!) And, while that statement is true, it simplifies the complexity of using benefits in your marketing. Newbies are forced to ask: “What exactly is a benefit? How […]
Tag Archives: copywriting
My First Facebook Live Video Is In The Books
Hope you’re having a great start to 2018! One of the things I want to do more of this year is provide more video training content for real estate investors. I already provide some training content… on YouTube, and elsewhere, but I love Facebook Live and I wanted to do some there too. So here […]
Verbs For Bullets
As a copywriter, I write a lot of bullets in my sales copy. Things like… Discover the 4 mistakes that are holding your business back from doubling in size this year (one of these mistakes can be fixed in under a minute and can bump your income by 15% or more). … that kind of […]
Advanced Copywriting Strategies: My Journey To Become A World-Class Copywriter
I’ve been a copywriter for a long time. I’ve honed my skills in the gladiatorial arena of freelancing where I earn a comfortable living by delivering persuasive copy and engaging content to my clients. Although there is no official MBA in copywriting, I’ve suggested a curriculum for an imaginary version. And I’ve continually educated myself […]
Thoughts About Life And Business On My 41st Birthday
41. Wow. My “forties” seemed so far away when I was a kid. Looking back from today’s perspective, life has raced by in a flash. Don’t worry; this isn’t a blog post where I bemoan getting older or I get all introspective or whatever. I’m actually going to talk about something else: growth, evolution, and […]