Your copy needs to do 3 things: Connect with your audience. Build rapport and make them feel like you understand them. Convince them that you can solve their problem. Everyone has a problem that needs solving but not everyone is convinced that you can help them. Your copy needs to convince them with proof. Convert […]
Tag Archives: copywriting tips
Copywriting Tip: Personalize Your Copy, Especially The Headlines
People are selfish. They love to hear/read their own name or (at the very least) talk about themselves. Therefore, personalize your copy. If you have the option, use the person’s first name. If that’s not possible, use “you”.If that’s not possible, imply the person’s name by speaking directly to them. (Hey! While you’re here, check […]