Copywriting Tip: Let Your Reader Think They’re Unique (Even Though They Aren’t)

Newsflash. Humans are basically the same predictable people that we’ve always been. There’s nothing really shocking or unique about us. That said, we all desperately want to be unique (while ironically wanting to fit in. It’s complicated). Here’s what this means for your copy: you need to help your reader feel that they are unique […]