Aaron Hoos’ weekly reading list: ‘Sales funnels, conversion optimization, and weird real estate investing’ edition

Aaron Hoos: Weekly reading list

Here’s what I’ve been reading this week…

  • The customer journey to online purchase. I love this report produced by Google! Without using these words, it basically shows an online sales funnel and how using analytics can give you deeper insight and enable you to sell more. Great stuff here!
  • 100 conversion optimization case studies. Last week I posted a long article I hadn’t finished but still recommended. This week I’m doing it again! Kissmetrics has posted a great blog post to 100 case studies of improved conversion. This is powerful stuff here and it’s impossible to read this without getting a ton of ideas for your own business! This is another one going into the “must do this for my site” file.
  • What if investors could help you buy your house?. This is an interesting and surprisingly informative article. It’s basically about a new potential way that people could buy houses — they could buy them with the help of investors (who would benefit with appreciation and some secondary market liquidity). Real estate investors are always looking for new ways to invest in real estate and this looks like it could be an interest possibility. I’m curious to see how it plays out — there are a lot of “moving parts” that could impact secondary market “share prices” on properties, plus investors may not get the regular cash flow that many want — but I find it compelling and would definitely participate in this if it becomes available.

Gotta keep the reading list short today. Got lots going one (plus one of them is really long anyway).

How to accurately predict membership site revenue

Small business owners don’t always have a good track record of predicting success based on facts. If they were, we’d probably see more small businesses last longer. I think the tea-leaf-reading industry has done well for itself by providing entrepreneurs with numbers that they want to hear.

So any time I find a tool that can help an entrepreneur accurately predict some aspect of their business, I jump on it and recommend it to others.

I’ve recently found a great, free tool provided by internet marketer Scott Boulch that can help you to make an accurate prediction about membership site revenue based on a number of factors like membership costs, conversion rate, attrition rate, and more. Check it out here:

Predictive Membership Site Revenue
(And if it doesn’t load for you the first time, hit refresh. I have to do that from time to time).

If you are planning to build a membership, use this tool to set your goal and adjust your membership’s parameters accordingly. If more aspiring entrepreneurs use this tool to create their membership sites, we might see fewer sites start but a greater percentage of them become successful.