Sales cycles and offerings

So, I’ve been working with a client on his business and he asked a very good question and my response became long winded and rambly and now I’m summarizing it here. Basically, the client is torn between two options:Offering a lot of free content on his site, or, offering a wealth of information but only […]

Analyzing and repairing your sales process

I think a lot about the sales process. It’s a key element to using the Business Diamond Framework™ successfully to drive innovative change into an organization. Specifically, I use it to create content strategy, which is a burgeoning discipline that aligns content with your business’ aims. In this blog, I’ll talk about aligning content with […]