If you’re trying to decide on the best social media strategy, you’ve probably missed this crucial first step…

This is a pretty common scenario: I’ll get on the phone with someone to consult with them about their business and somewhere in the conversation they’ll ask a question. The question usually sounds something like this: “Should I get a Facebook page, a Twitter account, a LinkedIn profile? What about Pinterest? Or Instagram?” It’s a […]

The quicksand principle: 12 on-site strategies to draw people deeper into your blog

Quicksand! In cheezy action shows, it was the vilest of naturally occurring killers, slowly drawing people deeper and deeper to their own demise. In the online world, YouTube is excellent brilliantly devious at applying the principle of quicksand. I’ll start watching one video and an hour later I’ll find myself watching crazy cat videos plumbing […]

Aaron Hoos’ weekly reading list: ‘Local search, press releases, and the future of content’ edition

Here are some of the things I’ve been reading this week: Local search ranking factors: There’s a big push back to the local market and I’ve been watching it increase in importance over the past couple of years. Well, the good folks at Moz have surveyed and analyzed the factors that influence local search ranking. […]

4 ways to monetize your content curation

There is a ton of content on the web and it’s almost overwhelming for people to find the most useful stuff. So curation is becoming increasingly important to help people make sense of it all. (Check out my recent blog post on how to curate). But can you make money as a curator? Here are […]

How to curate content: The best ideas, resources, and tools

Have you ever walked into a restaurant and been unsure what to order because there are so many options? People can become overwhelmed by choice to the point where they cannot easily make decisions or act. A similar thing is happening on the web today. There is so much content out there on the web, […]