The 8 C’s of content: A checklist for more effective marketing

To paraphrase Dan Kennedy: It doesn’t matter what you sell, all businesses are marketing businesses. As a marketing business, your job is to create compelling content (in its various forms) to attract potential buyers into your sales funnel and to move them along your sales funnel toward a sale. To do that effectively, your content […]

Achieve more effective marketing by going back in time

You work hard to create effective marketing that gets potential buyers excited about buying from you. But if you had a time machine, you could make your marketing even more effective. Here’s how: When a potential buyer shows up in a store or an office or a website, the business treats them as a blank […]

How to use personality analysis to improve the effectiveness of your marketing

As you develop content for your financial or real estate business, it can be easy to just write naturally in your own voice. That’s good because you come across as personable. However, you tend to attract people who are exactly like you (i.e. whose personality is similar to yours). If you want to improve your […]

10 blog posts an accountant or bookkeeper should write

Blogging is a great way for accountants and bookkeepers to build search engine optimized traffic and connect with their target market. If you are an accountant or bookkeeper, here are 10 blog posts that you should write: Write SEO-friendly content to talk about the town or community you serve. Specifically, consider writing blog posts about […]

10 blog posts a private equity professional or venture capitalist should write

Blogging is a great way for private equity professional or venture capitalist to build search engine optimized traffic and connect with their target market. If you are a PE pro or a VC, here are 10 blog posts that you should write: Write about the specific niche of businesses you look at investing in. Make […]