9 ways to add value to your next ebook (so you don’t have to fill it with royalty-free images)

You’ve finished writing your ebook. You sit back in your office chair and breathe a sigh of relief. It’s a long document, brimming with a mix of wit, personality, and (of course) your expertise on the topic. You’re certain that it will offer your readers the insight they’re looking for. But something’s not quite right. […]

Customer acquisition and retention for resorts, hotels, and bed & breakfasts

Image by Biplab Narendra via Flickr This past week’s blog quietness was because my wife and I went away for a few days to celebrate our 12th anniversary. Every year we rent a lake-side cabin at a small resort, just to get away from our busy lives and to hang out together. Hot tub, fireplace, […]

What is a content channel?

In a previous post I talked about content as the pieces of published material produced by a source (like a business) for an audience. Content channels are the places – the repositories, locations, outposts – that a business can place its content to reach its audience. Content channels can include any of the following (and […]