Creating demand for your product (video by Jeffrey Gitomer)

I love this video by sales expert Jeffrey Gitomer. It inspires me to rethink how I market and sell in my business and in my clients’ businesses. In this video, Gitomer references National Cash Register founder John Patterson and talks about what he did to create demand for his product. Check out the short video […]

The cost required to surpass the competition

I’ve said before that I’m a fan of NASCAR and I’ve observed an interesting aspect of racing that provides some insight into running your business. Throughout the race, the cars string out in a line and the faster and more competitive cars end up at the front while the slower, less competitive cars end up […]

The top action to take right now to get more customers immediately

Do you want more customers? Every business does. Here’s the very best thing you can do right now to start getting more customers immediately: Narrow your target market. That’s it. It seems simplistic and even counter-intuitive. After all, why would you narrow your available customer-base if you want to get more customers? Here’s the answer: […]

The most important advice about starting and growing a profitable business

When I was a kid, I desperately wanted to start a business. I thought a lot about what I wanted to do and what I would call my business but one thing I struggled with was to figure out what exactly to sell. It wasn’t until much later that I was told the one truth […]