Here’s The Simple Way To Create A Competitive Advantage For A Promotion, New Job, Or To Start A Business

Last year I was speaking to a group of people about how to get a competitive advantage. It was a mixed audience of professionals and college students, so I wanted to give them some practical ways that they could create a competitive advantage for themselves. I ended up telling them this, off the cuff, near […]

Use this strategy if your customers are going offshore instead of buying from you

A new client came to me recently because they were seeing many prospective customers moving their business offshore. The price disparity between buying from a North American supplier (my client) versus buying from a foreign (offshore) supplier was dramatic. Although there is a lot going on here (in terms of economics, pricing, domestic-versus-foreign suppliers, shareholder […]

How to give customers amazing value without being the low-price provider

As much as possible, you should avoid being the low-price provider. That’s a game that no one wins: The low-priced provider attracts bottom-feeding customers that have zero loyalty. (Check out what else I’ve written about price and pricing strategies). You should set your price at a point you can comfortably operate at and then build […]