Weekly Sales Funnel Challenge: Wrap-up

For this week’s sales funnel challenge, I had you choosing a competitor and writing out THEIR sales funnel. It’s challenging work to try and dissect someone else’s sales funnel, but it gives you a distinct competitive advantage if you take the time to do it. Here’s why: There’s a good chance that your competitor hasn’t […]

Weekly Sales Funnel Challenge: Review your competitor’s sales funnel

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

Just read: ‘How far should Google go with its brand boost?’ at Econsultancy

Great article about the importance of brands in Google’s search algorithm. If there’s a major brand in your industry, read this article! If there’s opportunity to BE the major brand, read this article! How far should Google go with its ‘brand’ boost? | Econsultancy.

8 easy ways to discover what problems your prospects desperately want solved

When you strip away all of the techniques and strategies and bookkeeping and SEO, a small business is ultimately about earning a profit by solving someone’s problem or fulfilling a need or want. Pretty simple, really! So if you’re an aspiring business owner looking for an business idea, or if you have a struggling business […]

Mine is bigger than yours: Competitiveness and marketing content

Verizon and AT&T are locked in a battle for my mind. Every TV show I watch seems to have a commercial in which one of them talks about how they are better than the other. One of them (but I’m not sure which one) shows two side-by-side color-coded maps indicating national coverage of their phones. […]