Customer service and customer relationships are similar but different. Here’s why customer relationships are better…

A lot of my blog posts are just my thoughts about business; my reflections about what business could and should (and shouldn’t) be. And lately I’ve been thinking about the difference between customer service and customer relationship. I suspect that too many businesses think they are interchangeable. But I don’t think they are. Customer service: […]

Little known marketing secret reveals how to get your phone ringing off the hook

While writing their marketing content, a request I commonly hear from financial and real estate professionals is to ramp up the “salesmanship” of their content so that they get more committed clients calling them on the telephone. They want their marketing content to sell their services so that more people go “wow! I want to […]