Case study: Fixing $5 haircuts

There’s a humorous business story about two competing barber shops that were next door to each other. One barber shop cut their prices so ridiculously low that they were sure the other shop wouldn’t stay in business much longer: They put up a sign that said “$5 hair cuts”. Not to be outdone, but not […]

Case study: Communicating through a sensitive topic

In business, it’s easy to communicate the fun stuff. “Great news! We’ve increased the your bandwidth!” or “Great news, that airplane seat actually costs less!” But there are times when you need to deliver bad news to a client… and that’s when clients call me. In the recent past, I’ve had 3 separate clients ask […]

Case study: Writing to create a brand

When you have a product to sell, you sell it once and the client takes ownership of that product. But with software as a service, you are creating a product that you “sell” over and over again. Every time the payment is due, you need to re-sell why you provide the service that you do. […]

Case study: Ghostwriting a best-selling book

A book is more than just a couple hundred pages that you might sell for twenty bucks on Amazon. Writing a book SHOULD BE on your list of things to do to grow your business. It’s a document that helps to position you as an expert in your field. It has the potential to provide […]

Case study: Increasing profitability with passive income

Businesses survive (and thrive!) by continually generating income. But as a business owner, it’s easy to get caught up in a vicious cycle of performing a service, getting paid for it, performing another service, getting paid for it, etc. That turns into a treadmill because you become dependent on that income and if you are […]