People want tactics but what they really need are strategies

I’ve made two observations lately and noticed a common thread between these two experiences and other similar observations from my own life and with my clients: Observation #1: Recently I was at a conference and the speaker was talking about the importance of building a list. The speaker highlighted some of the high level strategies […]

Use this strategy if your customers are going offshore instead of buying from you

A new client came to me recently because they were seeing many prospective customers moving their business offshore. The price disparity between buying from a North American supplier (my client) versus buying from a foreign (offshore) supplier was dramatic. Although there is a lot going on here (in terms of economics, pricing, domestic-versus-foreign suppliers, shareholder […]