I’ve made two observations lately and noticed a common thread between these two experiences and other similar observations from my own life and with my clients: Observation #1: Recently I was at a conference and the speaker was talking about the importance of building a list. The speaker highlighted some of the high level strategies […]
Tag Archives: business strategy
What to do if a competitor is stealing your customers
Early in my career I managed a retail store in a small town. There were only two such stores in town – mine and the competitor’s, and we worked just down the street from each other. For the most part, we each had our own customers but once in a while there was cross-over. His […]
Too many business say they WOW their customers… but few actually do
I hear a lot of businesses talk about giving “WOW” levels of service. But I just don’t see it all that often. I think we’re at a point now where businesses say that they’re committed to WOW levels of service only because it’s expected that they say it – as if it “WOW Service” is […]