The ShamWow business model

There was an article in BusinessInsider recently about the ShamWow guy (Vince Offer) and his “comeback”. The article describes his rise to fame as the guy who pushes the ShamWow product, the Slap Chop, and the Schticky, and then his subsequent fall because of a run-in with an alleged hooker. If you can look past […]

Aaron Hoos’ weekly reading list: ‘Business models, prospecting, and social media’ edition

Here are a few of the things that caught my attention this week: How to turn your business idea into a business model: I’m totally a sucker for any article that contains the word “business model” in the title. It’s Pavlov’s bell to me. This article by Entrepreneur does a great job of highlighting the […]

Welcome to the dark side: 13 annoying things no one tells you about making money online

Starting and running an online business is often presented as a rose garden of instant wealth and self-actualization. It’s not. The “make money online” niche is a MASSIVE niche that rakes in a ton of money by selling the promise… but many people who spend money on these products continue to struggle. I can’t tell […]

11 ways to build credibility for your business

Prospects are more likely going to turn into customers when they feel that they will be buying from a company that is credible. The more credible you are — the more trust and authority that prospects ascribe to you — the more likely you are going to win their hard-earned dollars when they are ready […]

Spend time focusing on your business structure

Entrepreneurs are sometimes too busy growing their business to give any thought to the overall strategy. But spending some time on business structure can help create a strong business. In a recent article posted online, I list a number of ways that we can understand structure in familiar organisms and organizations, and I show how […]