Intentional magic: How to conjure more moments of pure awesomeness

I recently started working with a new client — one of the biggest clients I’ve ever worked with; a real “marquee” client that has the potential to change the game in my business. So, when they sent me my first copywriting assignment, I definitely didn’t want to screw it up! Hitting my marks on this […]

Can we just stop calling it a “home-based business” please?

I have a number of clients who I write for and most of those clients are distributed all around the world, which means that I can work for those clients from my nice comfy little home office. But one of my clients is a very big corporation and their head office is not far from […]

Why you should think twice before starting a business

“I’ve got a great idea for a book,” someone told me recently… and then went on to recount what is possibly the worst idea I’ve ever heard for a book. I wished them good luck and declined the “opportunity” to work on the book with them. I hear this fairly commonly: “I have a great […]

Aaron Hoos’ weekly reading list: ‘Business models, prospecting, and social media’ edition

Here are a few of the things that caught my attention this week: How to turn your business idea into a business model: I’m totally a sucker for any article that contains the word “business model” in the title. It’s Pavlov’s bell to me. This article by Entrepreneur does a great job of highlighting the […]

Aaron’s Answers: Should I buy an existing business, buy a franchise, or start my own business?

There are a lot of choices to make when starting up a new venture. One of the things that entrepreneurs have to decide is whether or not they should buy an existing business, buy a franchise, or start their own business. Each one offers advantages and disadvantages that must be weighed. BUYING AN EXISTING BUSINESS […]