No, you don’t have the next Twitter. No, you won’t be as successful. End of story.

Twitter is so hot right now and everyone who is anyone seems to be on it. And, as is common with something popular, people are building Twitter clones and Twitter replacements like mad scientists gone awry. But they seem surprised that they aren’t getting the same flood of traffic to their site that Twitter is […]

Recommended reading: Blue Ocean Strategy

One of my favorite books: W. Chan Kim and Renee Maubergne provide readers with a powerful way to look at your business, your competitors, and the marketplace to identify opportunities for differentiation and innovation. Their strategy canvas is the best strategic tool of the book, in my opinion, although their 4 Actions Framework is also […]