How to be the “celebrity chef” of your niche

I am secretly addicted to the Food Network. (Okay, not so secretly anymore). I love cooking competitions and restaurant makeover shows. My PVR is set up to automatically record shows like “Opening Soon”, “Kitchen Nightmares”, and “Restaurant Impossible”. Many of these shows have one thing in common: A celebrity chef who seems to be equal […]

6 reasons why you WANT to have competitors in your marketplace

When I was in high school, my friend’s family owned the very first computer store in town. I was always sort of impressed that they had a lock on that market. I imagined a business without competition to be the highest level of business achievement – a sort of entrepreneurial nirvana. Then, to my surprise, […]

The Business Palette: Quickly and easily develop a viable business model with this strategy tool

Successful businesses started with an idea. Somewhere between the idea and today’s success, an entrepreneur worked through the idea to create a business model, a brand, a sales funnel, a business plan… and then they implemented those things. There are many people who want want to start a business but can’t seem to get their […]

Just read: ‘How to Rebrand a 10-Year-Old Company in Six Weeks’ at MarketingProfs

There’s something thrilling about participating in the branding process early in a business’ life. It feels so big, so permanent. I’ve been privileged to participate in numerous branding efforts, and each one was fun and nerve-wracking at the same time. (“What if we totally miss the mark?” is always in the back of everyone’s mind). […]