Celebrity chefs. Years ago it was a term no one had ever heard of. Today, it’s a phrase that has come to mean a very specific type of chef… and I would argue that, even though it’s an annoying and increasingly-overused term, it’s a business model that other businesses can steal and use to grow […]
Tag Archives: branding
The ShamWow business model
There was an article in BusinessInsider recently about the ShamWow guy (Vince Offer) and his “comeback”. The article describes his rise to fame as the guy who pushes the ShamWow product, the Slap Chop, and the Schticky, and then his subsequent fall because of a run-in with an alleged hooker. If you can look past […]
Financial advisor article published at Advisor Websites Blog: Develop an expert status that attracts your target market
I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the Advisor Websites Blog. The article explains how financial advisors can create a brand that is magnetic to the group of prospects they are trying to reach. […]
Financial advisor article published at The Wealth Channel: Develop an expert status that attracts your target market
I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the The Wealth Channel. The article explains how you can build a brand around an expert status and then attract a target market that will specifically respond […]
Develop an expert status that attracts your target market — co-written with Rosemary Smyth
This article was co-written with my friend, Rosemary Smyth, an international coach to financial advisors. The article is also posted on her website. When you have a toothache, you don’t go to your local mechanic’s shop to have a cavity filled and when your car isn’t running properly, you don’t pay a visit to your […]