Celebrity chefs. Years ago it was a term no one had ever heard of. Today, it’s a phrase that has come to mean a very specific type of chef… and I would argue that, even though it’s an annoying and increasingly-overused term, it’s a business model that other businesses can steal and use to grow […]
Tag Archives: branding
The Most Interesting Branding Lesson In The World
When I say “The Most Interesting Man In The World,” what do you think of? Maybe you think of beer. Maybe you think of Dos Equis beer. But you probably think of a well-dressed older man surrounded by beautiful women and adventure. C’mon. I don’t even need to write a caption and this picture evokes […]
Case study: Writing to create a brand
When you have a product to sell, you sell it once and the client takes ownership of that product. But with software as a service, you are creating a product that you “sell” over and over again. Every time the payment is due, you need to re-sell why you provide the service that you do. […]
The ShamWow business model
There was an article in BusinessInsider recently about the ShamWow guy (Vince Offer) and his “comeback”. The article describes his rise to fame as the guy who pushes the ShamWow product, the Slap Chop, and the Schticky, and then his subsequent fall because of a run-in with an alleged hooker. If you can look past […]
Aaron Hoos’ weekly reading list: ‘Branding, e-newsletter value, and video marketing’ edition
Here are some of the things I’m reading this week… Does the value of e-newsletters diminish over time?. Larry Keltto writes a very interesting blog post about e-newsletters, and then he performs an experiment on his own list to determine the answer. I love that he brings in some real metrics to support his conclusion […]