In a post I wrote yesterday about the impending death of television and the rise of online video, I suggested that one of the overlooked reasons that we’re moving to online video is that the content is shorter. It fits into our day. Yes, the other arguments are valid (we can watch what we want, […]
Tag Archives: brand
Financial advisor article published at Advisor Websites Blog: Develop an expert status that attracts your target market
I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the Advisor Websites Blog. The article explains how financial advisors can create a brand that is magnetic to the group of prospects they are trying to reach. […]
Financial advisor article published at The Wealth Channel: Develop an expert status that attracts your target market
I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the The Wealth Channel. The article explains how you can build a brand around an expert status and then attract a target market that will specifically respond […]
Develop an expert status that attracts your target market — co-written with Rosemary Smyth
This article was co-written with my friend, Rosemary Smyth, an international coach to financial advisors. The article is also posted on her website. When you have a toothache, you don’t go to your local mechanic’s shop to have a cavity filled and when your car isn’t running properly, you don’t pay a visit to your […]
Celebrity brands: Building a brand without a product or service
When we think of a brand, we often think of a corporate brand like Coca-Cola, Nike, Apple, Starbucks, etc. Each of these brands evoke a certain emotion; each of these brands make a statement about the user. But brands aren’t only specific to a product. People have brands, too. I recently wrote about how Jimmy […]