The quicksand principle: 12 on-site strategies to draw people deeper into your blog

Quicksand! In cheezy action shows, it was the vilest of naturally occurring killers, slowly drawing people deeper and deeper to their own demise. In the online world, YouTube is excellent brilliantly devious at applying the principle of quicksand. I’ll start watching one video and an hour later I’ll find myself watching crazy cat videos plumbing […]

If this is your idea of marketing, you’re doing it wrong

Blog comment spam. Totally hate it. You hate it too. We all hate it. Except for the loser that wrote this… This gigantic piece of crap is basically a template that a blog-comment-spammer will use to write slightly different from one blog to another — basically saying nothing but saying it differently enough. The fact […]

Should you accept guest posts on your blog?

With increasing frequency, I’m getting requests from people who are asking if they can write a guest post for my blog. I thank them for the offer but tell them no. Yet, I’m a big proponent of posting guests posts and I write them all the time to promote my biz and my clients’ businesses. […]

Copying, plagiarism, and how to avoid duplication and copyright infringement

I recently had a prospective customer contact me and ask about my writing services. His organization wants to create some content and they have a few pieces from competitors that they really like. This prospect wondered if I could do something similar for his company but was quick to clarify that he didn’t want me […]

What the Squidoo?

Squidoo is a content publishing site founded by Seth Godin. Users build “lenses” that share their view on a certain topic. I’ve been a Squidoo proponent and user: I’ve built lenses for my own business and for clients; I’ve often advised that lenses can be part of an internet marketing plan. But the truth is: […]