Here’s The Simple Way To Create A Competitive Advantage For A Promotion, New Job, Or To Start A Business

Last year I was speaking to a group of people about how to get a competitive advantage. It was a mixed audience of professionals and college students, so I wanted to give them some practical ways that they could create a competitive advantage for themselves. I ended up telling them this, off the cuff, near […]

The quicksand principle: 12 on-site strategies to draw people deeper into your blog

Quicksand! In cheezy action shows, it was the vilest of naturally occurring killers, slowly drawing people deeper and deeper to their own demise. In the online world, YouTube is excellent brilliantly devious at applying the principle of quicksand. I’ll start watching one video and an hour later I’ll find myself watching crazy cat videos plumbing […]

Accountants: Is your blog putting your website visitors to sleep?

Accountants play a vital role for businesses and individuals who need to make sense of their financial situation. If you’re an accountant, people need your financial guidance and insight. And you need to use online marketing to position yourself as a skilled and competent professional. Unfortunately, when it comes to online marketing, you have a […]

Should you accept guest posts on your blog?

With increasing frequency, I’m getting requests from people who are asking if they can write a guest post for my blog. I thank them for the offer but tell them no. Yet, I’m a big proponent of posting guests posts and I write them all the time to promote my biz and my clients’ businesses. […]