Just read: “How to Hook a Prospect? Check its Job Ads” at WSJ.com

Researching a company before accepting them as clients is an important lesson I wish I knew earlier in my business. Only the past 5 years or so have I really started to investigate a potential Customer first to make sure that they’re the right fit. Researching businesses for this kind of information isn’t always easy […]

Just what is a lead? How to know if you can make money from this sales funnel contact

As contacts move through your sales funnel, you nurture a relationship with them. The engagement that comes from that relationship elicits more and more information to help you know whether or not this contact is likely to buy from you. As the relationship builds, the contact moves out of the Audience stage, where they were […]

Weekly Sales Funnel Challenge: Draw your sales funnel (again)

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

Weekly Sales Funnel Challenge: Search Engine Optimization

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

Steps in the Audience stage of your sales funnel: What are your contacts thinking about?

Yesterday I wrote a blog post about the steps within each stage of your sales funnel. Basically, your sales funnel is made up of stages and each stage is made up of steps. Those steps are defined by a combination of factors, including your industry, your business, your competition, and your marketplace. The easiest way […]