Aaron’s answers: How to market a virtual product

The Question: Ed Wills asked: What is the best way to market a virtual product? I have just finished an e-book on using social media to market small businesses. I have considerable experience in marketing both tangibles and intangibles, but am now struggling to develop a good marketing plan for virtuals. The book outlines a […]

Angel investor article: Sarbanes-Oxley and start-ups

VentureHype is a blog for angel investors that I write for regularly. In my June 17th article, “What the @#$ is SOX?” I talk to angel investors about how they can prepare their start-up today for SOX compliance in the future.