Copying, plagiarism, and how to avoid duplication and copyright infringement

I recently had a prospective customer contact me and ask about my writing services. His organization wants to create some content and they have a few pieces from competitors that they really like. This prospect wondered if I could do something similar for his company but was quick to clarify that he didn’t want me […]

The unofficial guide to using Launch.it

When something new comes out and you want to tell your friends about it, how do you present it to them? Do you use the press release format to announce the newsworthy event? Do you use an informational article format to explain what it is? Probably not. You likely use stories. You tell your friends […]

How to find more leads for your real estate or financial business

In this business, your success is entirely dependent on leads. The more leads you have, the better. So where do you find these leads? HOW TO FIND LEADS First, start with you. List you all the different places in life where you interact with other people. These are called your “spheres of influence“. List as […]

3 steps for real estate professionals to dominate local search

It doesn’t make much sense for someone to type in the word “real estate professional” or “REALTOR” and find your website or blog in the search results. If they’re in Dustytown, Australia and you’re in Wausau, Wisconsin, there’s not much you can do to help them. So you need a plan to focus your search […]

Is the ‘CSI effect’ hindering your success?

If you are a financial advisor or real estate professional, a condition very similar to “the CSI effect” could be hindering your success. WHAT IS THE CSI EFFECT? The CSI effect is a problem faced by the justice system when juries place too much faith in fingerprints and DNA evidence. It’s called “the CSI effect” […]