This blog post is part of a series of blog posts about Advanced Copywriting Strategies — the next level ideas and methods that can help you become a better copywriter. “I cried when I read what you wrote.” A client said that to me a couple years ago in response to a video sales letter […]
Tag Archives: Advanced Copywriting Strategies
Advanced Copywriting Strategies: Why Do We Do What We Do?
In this series of blog posts I’m exploring Advanced Copywriting Strategies. A copywriter has one job: to sell the damn thing… whatever it is they need to sell. That sale could be: get the prospect to call, click, subscribe, buy, whatever… and the copywriter worth his or her salt is the one who can get […]
Advanced Copywriting Strategies: My Journey To Become A World-Class Copywriter
I’ve been a copywriter for a long time. I’ve honed my skills in the gladiatorial arena of freelancing where I earn a comfortable living by delivering persuasive copy and engaging content to my clients. Although there is no official MBA in copywriting, I’ve suggested a curriculum for an imaginary version. And I’ve continually educated myself […]