Aaron’s Answers: Should I buy an existing business, buy a franchise, or start my own business?

There are a lot of choices to make when starting up a new venture. One of the things that entrepreneurs have to decide is whether or not they should buy an existing business, buy a franchise, or start their own business. Each one offers advantages and disadvantages that must be weighed. BUYING AN EXISTING BUSINESS […]

Aaron’s Answers: Should I use a blog or a website in my financial or real estate business?

The Question: Should I use a blog or a website in my financial or real estate business? Aaron’s Answer: Here’s the really basic difference between a website and a blog: A website is like a brochure. You create it once and it stays like that for a while. Sure, you might make some changes over […]

Aaron’s Answers: Sales forecasting with sales funnel metrics

I received this excellent sales funnel question from a blog reader a couple of weeks ago. I’m posting the question and answer (slightly edited) here because I think it’s a question and answer that every business owner can benefit from knowing. Thanks again for the question! The Question: How do you determine if you have […]

Aaron’s Answers: How does it all work together?

“There are lots of different things you can do online… When do you use them and how do they all work together?” I’ve had three people ask me that same question recently so I thought the topic deserved its own blog post! The people who asked me were a realtor, the owner of a bacon […]

Aaron’s Answers: Marketing a subscription only site

The Question: Njore J.  KARANJA asked: I am in the process of creating a subscription-only website. How do I go about marketing it for subscribers, and what is the best payment method? Aaron’s Answer: I can’t answer the payment methods but I can help you on the marketing side. Without knowing very much about your site, […]