Using The 7 Basic Human Emotions in Your Sales Funnel: Fear

There are 7 basic human emotions: Anger, Fear, Disgust, Contempt, Joy, Sadness, Surprise. These are root emotions from which all other emotions spring. (Read more about them here). These 7 emotions are at the core of what drives our decision-making. If you understand these emotions and build your sales funnel around them, you can sell […]

Using The 7 Basic Human Emotions in Your Sales Funnel: Anger

There are 7 basic human emotions: Anger, Fear, Disgust, Contempt, Joy, Sadness, Surprise. These are root emotions from which all other emotions spring. (Read more about them here). These 7 emotions are at the core of what drives our decision-making. If you understand these emotions and build your sales funnel around them, you can sell […]