Philosophy:
Aaron's investing philosophy is simple: he finds a passionate founder with a cash flowing business model and then uses a 3-step process -- Aspire, Execute, Optimize -- to add value.
Goals: 1. Invest in existing founder-led companies that produce sales and want to grow.
2. Invest for passive income that scales with a well-built sales funnel system.
3. Deploy multiple exit strategies for a win for all stakeholders
Aaron focuses on key fundamentals in every opportunity:
- The market, audience, and opportunity
- The marketing and sales funnel
- The financials
- The founder and team
Aaron’s holdings include businesses in a variety of industries. He holds or has held investments in marketing and social media firms, bookkeeping firms, training and coaching companies, consulting firms, commercial property, residential property, self-storage, and more.