In this business, your success is entirely dependent on leads. The more leads you have, the better. So where do you find these leads? HOW TO FIND LEADS First, start with you. List you all the different places in life where you interact with other people. These are called your “spheres of influence“. List as […]
Category Archives: Real Estate
3 steps for real estate professionals to dominate local search
It doesn’t make much sense for someone to type in the word “real estate professional” or “REALTOR” and find your website or blog in the search results. If they’re in Dustytown, Australia and you’re in Wausau, Wisconsin, there’s not much you can do to help them. So you need a plan to focus your search […]
The Real Estate Marketing Manifesto
We are real estate professionals. We are essential to the complicated process of buying or listing a home or commercial property for our clients and we perform this essential service in friendly and professional cooperative competition with other real estate professionals. Our prospective clients need to see this. Our past and present clients need to […]
10 ebooks a real estate investor should write
Real estate investors have a unique challenge in that they need to communicate to several different audiences at the same time – bird dogs, sellers, investors, lending institutions, contractors, buyers, and more. Each of these audiences has their own unique needs and motivators. Here are some ebooks to sell or give away to some of […]
10 ebooks a real estate agent should write
As a real estate agent, your job is to list homes for sellers and show homes for potential buyers. It’s a highly competitive marketplace so you use whatever tools you can to help set yourself apart. Here are ten ebooks to help you do that. Why you should buy a home in XYZ neighborhood. How […]