5 marketing tactics Realtors commonly use that can HURT their business (Part 2)

Real estate agents, you’ve got it tough. Many markets are crowded with agents and all of them offer exactly the same service at exactly the same price. Every agent seems to use calendars and bus benches to advertise. If every agent is saying exactly the same thing, how do you differentiate? How do you position […]

5 marketing tactics Realtors commonly use that can HURT their business (Part 1)

Real estate agents, you’ve got it tough. Many markets are crowded with agents and all of them offer exactly the same service at exactly the same price. Every agent seems to use calendars and bus benches to advertise. If every agent is saying exactly the same thing, how do you differentiate? How do you position […]

Real estate differentiator

A friend and I were throwing around some business ideas and talking about the challenges that real estate agents have in differentiating themselves from the competition. We talked about an auction-style system akin to Guru.com or Elance.com. I wondered if there was space for something similar in the real estate industry. Turns out, there already […]