13 ways Realtors can use Twitter to grow their business

Real estate professionals are always looking for new ways to grow their business — to increase their list of potential sellers and buyers. Twitter gives them access to a huge group of people, and allows Realtors to focus in on people who want to sell or buy a home in a specific city, town, or […]

Well that’s just a slap in the face

Just two weeks ago I wrote series of blogs about how real estate professionals SHOULDN’T market themselves. I mentioned the 5 really big problems were: Offering a free home evaluation, using “great service” as a differentiator”, using schtick in place of real value, guaranteeing a home sale, and marketing themselves to locals as being experts […]

5 marketing tactics Realtors commonly use that can HURT their business (Part 5)

Real estate agents, you’ve got it tough. Many markets are crowded with agents and all of them offer exactly the same service at exactly the same price. Every agent seems to use calendars and bus benches to advertise. If every agent is saying exactly the same thing, how do you differentiate? How do you position […]

5 marketing tactics Realtors commonly use that can HURT their business (Part 4)

Real estate agents, you’ve got it tough. Many markets are crowded with agents and all of them offer exactly the same service at exactly the same price. Every agent seems to use calendars and bus benches to advertise. If every agent is saying exactly the same thing, how do you differentiate? How do you position […]

5 marketing tactics Realtors commonly use that can HURT their business (Part 3)

Real estate agents, you’ve got it tough. Many markets are crowded with agents and all of them offer exactly the same service at exactly the same price. Every agent seems to use calendars and bus benches to advertise. If every agent is saying exactly the same thing, how do you differentiate? How do you position […]