In copywriting, your job is to help your prospective buyer see that your solution has value. But if you don’t take care of this one fundamental first, you’ll still not close the deal. I’m talking about confidence. Help Your Readers Feel Confidence You may have an amazing offer that delivers value… so why aren’t more […]
Category Archives: INSIGHTS
Here’s How To Unlock Massive Transformation In Your Life And Business
Several years ago, I tried writing a book. It was hard. There were a few false starts. I finally did it (result: The Sales Funnel Bible) but only by creating a challenge for myself to write daily for a period of time. Since then, I’ve written a lot of books but just had to get […]
Solve Bigger Problems
Solve bigger problems. That’s the theme I’ve been chewing on my lately in my own business and for my clients’ businesses. Don’t just solve the problems that everyone is fighting to solve. Solve BIGGER problems. Solve the problems that keep them up at night. Solve the bigger problems they think can’t be solved. Want more […]
My Simple Rules For Better Resolutions
Happy New Year! It’s the new year… that moment when we turn the page to a new blank chapter that we look forward to writing. I love new beginnings: new days, new weeks, new months, new years; I’m a big planner and an optimistic goal-setter, so these new times are my favorite to dream, plan, […]
Online Marketing Strategies For Restaurants
It was Saturday afternoon. I was looking for a restaurant to go to with my wife for the evening. We reviewed our mental short-list of places we’d driven past and said, “oh, we should eat there.” And now we were in decision-making mode. So we checked online to see when the restaurant was open ’til […]